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The New York Times reporter who provided the lead for the story thought otherwise.

A skeptical person might also have concluded that he approved of this stance.

What the President appeared to be saying was that the press would do well to pay some attention to the many ways in which business is conducted in America, since most Americans care deeply about such matters, which are вЂњmoving impulses of life.вЂќ Even so, one might understand why, if taken alone, such a paragraph might be interpreted as meaning that Coolidge believed America was and should be a land of pure and unalloyed materialism. I am strongly of the opinion that the great majority of people will always find these are moving impulses of our life. They are profoundly concerned with producing, buying, selling, investing, and prospering in the world. After all, the chief business of the American people is business. Rather, it is probable that a press which maintains an intimate touch with the business currents of the nation, is likely to be more reliable than it would be if it were a stranger to these influences. There does not seem to be cause for alarm in the dual relationship of the press to the public, whereby it is on one side a purveyor of information and opinion and on the other side a purely business enterprise. In the middle of the speech, the President said: This one was better reasoned than any but a handful of his talks, and marked by several felicitous phrases. There was nothing unusual about this Coolidge delivered scores of such addresses before special interest groups.

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In January, 1925, Coolidge delivered this speech, entitled: вЂњThe Press Under a Free Government,вЂќ before the American Society of Newspaper Editors. So it turns out that in this instance, Coolidge is talking of the dignity of labor, not at all drawing a comparison between the workplace and the church.ДЄs for вЂњthe chief business of the American people is business,вЂќ one might understand why, if taken alone, such an utterance might be interpreted as meaning that Coolidge believed America a land of pure and unalloyed materialism. I appeal to Amherst men to reiterate and sustain the Amherst doctrine, that the man who builds a factory builds a temple, that the man who works there worships there, and to each is due, not scorn or blame, but reverence and praise. But I do criticize those sentiments, held in too many respectable quarters, that our economic system is fundamentally wrong, that commerce is only selfishness, and that our citizens, holding the hope of all that America means, are living in industrial slavery. I agree that the measure of success is not merchandise but character. The second speech was to the Amherst Alumni Association in 1916, when Coolidge was one month into his first term as Lieutenant Governor of Massachusetts. That certainly sounds as though Coolidge was comparing business favorably to religion. вЂThe man who builds a factory,вЂ™ he wrote, вЂbuilds a temple вЂ¦ The man who works there worships there.'вЂќ вЂThe chief business of the American people,вЂ™ he said, вЂis business.вЂ™ But to Coolidge, business was more than business it was a religion and to it he committed all the passion of his arid nature. It is to be found in Arthur Schlesinger Jr.вЂ™s The Age of Roosevelt: Crisis of the Old Order: вЂњHis speeches offered his social philosophy in dry pellets of aphorism.

Coolidge and the New Deal HistoriansД¬onsider the following quotation, spliced from two of Calvin CoolidgeвЂ™s public addresses. He is author of more than two dozen books on American economic and business history, including Herbert Hoover and the Onset of the Great Depression and Coolidge: An American Enigma. Robert Sobel taught history at Hofstra University for more than forty years.

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